Retrospective exhibition at the Museum of Contemporary Art Zagreb: Zvijezda’s products in a Time capsule

Retrospective exhibition at the Museum of Contemporary Art Zagreb: Zvijezda’s products in a Time capsule

Discover retro looks of Zvijezda’s poducts at the exhibition in the Museum of Contemporary Art Zagreb until September 27th

In honor of Zvijezda’s 100th birthday, a retrospective exhibition was set at the Museum of Contemporary Art in Zagreb. The exhibition will be open to the public from September 20th to September 27th, and admission for all visitors is free.

A century in which Zvijezda’s products, thanks to their taste and quality, have reached the homes of almost every household across our country, Zvijezda is celebrating with an exhibition that walks us through the crucial years that led to the recognition that Zvijezda has today.

The exhibition od Zvijezda’s 100 years offers a glimpse into the past through products, posters and other materials that lived alongside generations of Croatian households. This is also a great opportunity for marketing and design lovers to see some of the products that made Croatian design history.

Take your mom or grandmother to the exhibition, because they will recognize products from the more distant past, certainly with nostalgia remembering how they used to prepare meals.

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From 1916 to 2016

Domestic manufacturing company, whose values are based on the tradition of excellence and innovation, was founded in Zagreb on September 15th 1916 as the First Croatian Oil Factory. From the very beginning it has set the standards in its product segment and moved the boundaries, producing the first domestic margarine in 1956 and then in 1959 the first mayonnaise.

2016. godinu, u kojoj se slavi 100 godina uspješnog poslovanja, Zvijezda je obilježila i novim proizvodima – Zvijezda majonezom s okusom slanine, gotovim umacima na bazi rajčice te novom ambalažom Margo namaza, a njezini brendovi – margarin, majoneza i ketchup, ove su godine nagrađeni Best Buy medaljom i prvi su izbor domaćih potrošača zbog čega opravdano koristi slogan „Ili Zvijezda, ili ništa“.

The year in which Zvijezda celebrates its 100 years of successful business, was also marked with the launch of new products – Zvijezda mayonnaise flavored with bacon, tomato-based pasta sauces and new packaging of Margo spread. This was the year when its brands – margarine, mayonnaise and ketchup, were awarded with the Best Buy medal and are the first choice of domestic consumers therefore justifiably using the slogan “either Zvijezda or nothing.”

Ključne godine u povijesti kompanije

  • 15. rujna 1916. osnovana Prva hrvatska tvornica ulja – dioničko društvo
  • 1917. godine započela prva proizvodnja ulja od buće i suncokreta u prostorima u Palmotićevoj 82 u Zagrebu
  • Od 31. prosinca 1946. godine nosi naziv Tvornica ulja Zagreb (skraćeno TUZ)
  • 1956. godine s jednom linijom za proizvodnju započela prva proizvodnja MARGARINA i time je današnja Zvijezda postala prvi proizvođač te namirnice u zemlji
  • 1959. godine započinje povijest jednog od najjačeg hrvatskog brenda kada je započela proizvodnja majoneze u tubi
  • 1981. Započinje proizvodnja novih mazivih margarina pod nazivom “MARGO”
  • 1981. godine potrošačima su predstavljene prve salate s povrćem i mesom na bazi majoneze u Jugoslaviji.
  • 1993. Zvijezda postaje dijelom koncerna Agrokor, te modernizirana, tehnološki usavršena s povećanom distribucijom i marketinški osmišljenom strategijom predstavlja jedan od najvećih subjekata hrvatskog gospodarstva
  • 1995. Prva hrvatska tvornica ulja mijenja ime u Zvijezda
  • 2001. Uvodi se šest novih proizvoda, a među njima i Zvijezda djevičansko maslinovo ulje
  • 2005. Započinje proizvodnja Omegol ulja i margarinskog namaza – to je prva Zvijezdina linija funkcionalnih proizvoda i prvi takav na hrvatskom tržištu; bogat omega-3 esencijalnim masnim kiselinama
  • 2006. godine, povodom 90. rođendana Zvijezde promijenjen je logotip brenda i proizvoda izraslih iz srca suncokreta